JAGTAG Newsletters
To some consumers, online advertising is perceived as an obstacle interfering with the consumer’s ability to browse the web. However, as online marketing continues to evolve and deliver targeted content, advertisements are becoming more relevant and as a result, more valuable to the consumer. With these targeted ads, consumers may find themselves compelled to click on the pop up or banner ad, but choose not to because the looming threat of being distracted or redirected away from their online content, is too great.
AdKeeper has developed a way to mitigate the distraction factor while still helping marketers advertise to their audience. Users who click the AdKeeper “K” button in an online ad can store the ad for later consumption. The ad is bookmarked and accessible whenever the user is ready to review it at a time that’s most convenient for them.
In a similar manner, QR codes and SMS campaigns allow users to “keep” targeted marketing material on their mobile device for immediate or later consumption. A user can easily engage with a QR code now and peruse optimized content later. The added bonus is that saved content can travel with the consumer wherever they carry their mobile device. In addition, if a user engages with a JAGTAG QR code via email, the content is delivered and stored in the user’s email inbox, allowing the user to access content later from their personal computer or tablet in addition to their mobile phone.
For consumers, the value of “invitational vs. interruptive” marketing lies in the control attained by engaging and interacting with advertising on the consumer’s terms, when they want it. For marketers, the value lies in the potential of increased click through rates and the opportunity to stay in the foreground of the consumer’s mind, well after the initial impression or point of sale.
Just as innovative technologies like AdKeeper emerge and assist online marketers to create deeper opportunities of engagement, JAGTAG aims to do the same for mobile marketers through QR codes and SMS campaigns.
On June 7, 2011, comScore reported the latest trends in U.S mobile display advertising campaigns as well as changes in the smartphone market share. 31% of mobile users now own a smartphone device, yet this leaves smartphones in the minority compared to standard phones. With the standard phone market share at 69%, this segment is still a very relevant and important part of the market. Continuing to reach these users and delivering valuable content to them today is just as important as anticipating changes in industry trends in the future.
In the same report, comScore reported that only 19% of standard phone users utilized their mobile browser and just 16% of standard phone users accessed apps. These low mobile media usage figures should compel marketers to reach standard phone users through alternative mobile technologies. This new data, coupled with early 2011 reports that over 68% of all mobile users use text messaging on their mobile device, highlights an opportunity to deliver optimized content to users via MMS technology.
While some predict smartphones will overtake standard phones in 2011, its important for marketers to continue to reach the majority of the cell phone market share today.
At the end of the day, we all like to have one place we can go to get everything done. Rather than go to a butcher, fish monger or cheese shop, we simply go to the grocery store. In today's mobile world, a marketer can feel down right confused about which vendor to use to support their campaign. Which one is the SMS vendor? Who can build me an iPhone app? My CMO says I need to use QR codes, which vendor does QR codes? We aim to take the confusion out of it all. If you have a mobile marketing campaign, JAGTAG can do it for you soup to nuts. We are mainly known for our QR codes, we also do the following:
- SMS Campaigns
- Image and video MMS from SMS CRM databases
- QR Codes
- CRM DB management
- Mobile Sweepstakes
- Lengthy video streaming to smartphones
and more...
So at the end of the day, when you are sweating that campaign, when the CMO just had an epiphany, give us a buzz and let us know how we can get your mobile program off the ground.
It may come as no surprise that Fox’s “American Idol” topped the latest Optimedia US’ Content Power Ratings survey again this year. However what may pique readers’ interest is that the report credits social media as a top influencer on TV-viewing behavior, making American Idol and other high scoring television programming, top buys for marketers.
But what exactly is it about social media that influences TV-viewing? Some point to the critical mass of Twitter and Facebook Apps on mobile devices. Earlier this year, over 111 million viewers tuned in to watch the Super Bowl and it became the most-watched television event ever knocking the last episode of M*A*S*H from the number one spot. Twenty-one million status updates included the phrase ‘Super Bowl’ and an amazing 4,064 tweets per second occurred during the final drive. With more engagement come higher ratings, allowing programmers to charge more.
Marketers are now investing in technologies, such as QR codes and other mobile components that have high degrees of engagement. It's predicted $1 billion will be invested by marketers in mobile media. This makes sense as mobile, and especially the use of apps, has become embedded in our everyday lives. For marketers, apps and mobile content have not only created a new industry in mobile, but have also had the aforementioned affect on traditional media and programming like American Idol. Ad agencies and their vendors can now amplify their client’s messaging by implementing a traditional ad campaign and then layering in social engagements through Facebook, Twitter and YouTube, and distributing the message via mobile components like QR codes, Apps, SMS and MMS. Indications are that this comprehensive approach leads to increase impressions, engagements and hopefully higher sales and a justifiable ROI to the brand.
