September 2, 2010 —
Nine West has launched a mobile marketing campaign to promote the retailer’s Fall 2010 Vintage America Collection, which is endorsed by singer Joss Stone. The campaign aims to allow any consumer with a camera phone to receive multimedia content via text message.
Click here to read the entire article at Internet Retailer
Quotes:
"The campaign was particularly appealing to Nine West, which is part of Jones Retail Corp., because it uses bar code scanning technology that isn’t reliant on a consumer downloading an application." -Debbie Woloshin, SVP Marketing, Nine West.
