September 1, 2010 —
Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.
Nine West tapped Jagtag and has incorporated 2D bar codes on in-store signage, online, print and product packaging. Nine West’s Vintage America Collection campaign with Jagtag allows consumers to interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos.
Click here to read the entire article at Mobile Commerce Daily
Quotes:
“The beauty of what’s going on here is Nine West has used existing physical assets and is making them digital. They are able to provide multimedia content and also use it as a CRM acquisition tool." - Ed Jordan, CEO - JAGTAG
