UK singer-songwriter Joss Stone is launching a line of clothing she helped design with American fashion retailer Nine West. To promote the line, Nine West is printing 2d mobile barcodes from JAGTAG onto product packaging and advertising.
What’s the story?
JAGTAG must be one of the most brand-friendly mobile barcode providers out there, judging by the amount of attention it’s gotten recently. Cinemas, alcohol merchants, movie studios and fashion houses have all signed up with the provider.
"This isn’t the first fashion brand that has signed on with JAGTAG, as we mentioned above, and it won’t be the last. I’m usually pretty down on proprietary barcode formats, but JAGTAG is so user friendly and has been used by so many brands that it really is doing a great job of raising awareness of barcodes in general." - Cian O'Sullivan, GoMoNews
