August 3, 2011 —
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales.
Click here to read the entire article at Convenience Store Decisions
Quotes:
“With the explosion of mobile technology, shoppers are increasingly motivated to leverage their mobile devices to make their shopping experiences easier and more enjoyable while adding value to their purchase. Our 2011 Holiday program has been built around mobile technology that provides shopping ease with the ability to personalize and share holiday moments while encouraging them to enjoy the refreshing taste of Heineken and Heineken Light.” - Andrew Freeman, Trade Marketing Manager, Heineken USA
