JAGTAG, the U.S. leader in mobile 2D barcode advertising, and Nine West, a division of Jones Apparel Group have launched an integrated mobile marketing campaign utlizing JAGTAGs 2d barcodes to promote Nine West's Fall 2010 Vintage America Collection featuring Joss Stone. Nine West is the first company to use JAGTAG 2d barcodes on product packaging, such as shoeboxes, and will also use JAGTAGs in its print, online and in-store promotional materials.
"JAGTAG has customized every element of this interactive campaign to reflect the authentic spirit of the Vintage America – from the branded JAGTAG to the unique messages and content that consumers receive. We are always looking for ways to interact with our consumers and JAGTAG's design capabilities and capacity to reach mobile users across the country makes it an ideal partner for this campaign." - Debbie Woloshin, Senior Vice President of Marketing - Nine West
