Sometimes there is nothing more satisfying than a good analogy. Today's analogy comes from the Mobile Marketer article by Adam Grenier entitled, "How to Navigate the Mobile Industry Wars." The analogy we found most fascinating was the one about smartphone marketing v. standard phone marketing. Imagine, Adam asks us, if when 16:9 HD TVs were introduced, did marketing managers all of a sudden stopped marketing standard 4:3 TVs. The answer of course is no, but it's exactly what is happening today in the mobile marketing world. In today's mobile marketing world, all of the buzz is going towards smartphone marketing like iAd, WAP sites, Google ads for mobile search, etc. Marketers who may have early success with developing an App or pushing out their first iAd, might get really excited about their results but should realize those results might be increased by a factor of 5 since only 20 percent of Americans are using smartphones and 25 percent of those people are iPhone users.

While this market is rising, it is still relatively small in comparison leaving a substantial portion of the population ignored. While the smartphone world opens a new front for Apple and Google, ignoring marketing to standard phones can be perilous to marketers. This one reason is why JAGTAG continues to support standard phones and while the smartphone experience on JAGTAG may be richer due to the capability of the device, consumers with standard phones who have used JAGTAG's platform continue to receive rewarding marketing from the brands.