Awhile back, we posted a blog about the release of iAds and its rather high price tag. Why, did we wonder, was an iAd so expensive? Well, as the L.A. Times reported on August 12, 2010, these ads are incredibly valuable and we believe they show not only a future for Apple in advertising but the future of mobile marketing in general. For example, in Nissan's Leaf iAd campaign, users spent over 90 seconds within the advertisement and 20% of viewers returned to the Ad again, so 1 in 5 people actually are now considered repeat viewers.

These metrics should be considered not as unique to iAd but unique to mobile marketing. In today's world, people are drawn to their phones during moments of tiny boredom. This is not unique to teen agers but becoming more common place with everyone. Moments, when they are on a train, at a restaurant or even watching TV are little snippets of time that a marketer can use to push their product to the consumer. The statistics the iAd and JAGTAG has released prove this out. Customers will not only remember the brand name, but a significant percentage become repeat viewers by either returning to the the iAd or opting in for more content from the brand