Every now and again, there is an article that hits the presses with a great title. We have to say, we love this title from Andy Cantu called, "Enter the JAGTAG - Succeeding where QR codes have failed?" Andy hits the nail on the head by recognizing the obstacle of downloading an app onto your phone. Even Andy's iPhone, the most popular app phone on the planet, presents an obstacle to QR code fulfillment because you still need to download the app, open it and use it. As you can see in the picture to the right, Andy used his pre-installed messaging on the iPhone to send in a JAGTAG and receive content back. Why fight to put your app on a phone when you can already use something that's already there?

Andy points out that as a marketer, using a JAGTAG is easier because of the simplified approach we have taken. This provides marketers who want to connect digital assets to physical media buys a simple and easy QR code alternative that is app-free, or as Andy puts it, "little bundles of marketing joy."